A Boring Photo family clients are people that I would enjoy spending time with outside of the work. Twelve years ago I expressed my desire to grow with families over time and as I look back that is exactly what has happened. many of them have become friends. Thankful is an understatement. My families are so loyal and I really do love each of them so much. I look forward to seeing them each year and my relationship with them and their children is one of the things I am most grateful for.
When I think about the qualities that my family clients possess these are the common threads.
My clients are down to earth and easy going.
My families are educated, established, often times work with the public in highly charged environments, and appreciate their internet privacy. They have little time to spend on social media and prefer not to be bombarded with fluffy contrived marketing from all directions on a constant basis. I talk they will listen and read a mass email if I send one out. I connect with active, on the go independent thinkers who like to wander in the outdoors and in conversation. They are an ambitious bunch of marathon runners, mountain climbers, cyclists, boaters, skiers, yogis, restauranteurs, wellness practitioners, and travelers that are willing and able to be seen. They enjoy being gently nudged out of their comfort zones while feeling safe and supported and desire deep meaningful connections and feeling comfortable in their skin.
My future clients are happy to get on the phone and get to know each other a bit.
Sometimes they take a few days to return texts, emails, and phone calls but they always create space to connect.
Life is happening in real time for my clients and they want to savor it all. Pain included. It’s not uncommon for my families to be currently experiencing rough seas. Sudden loss, caring for family members with degenerative conditions, and many are care taking aging parents. These are facts of life and they tend to lean in rather than shy away.
People that come to me have challenging spunky children, some of which are on the spectrum. Everyone is welcome here. I adore all the quirky kids that give me everything they’ve got and show up exactly who they are. Some of them take a good bit of time to open up and parents appreciate and marvel at the amount of patience I have with their tough to crack little walnuts. I have no idea where this said patience comes from. It is just there and my ultimate goal is for kids to feel safe.
My people don’t take it personally if I tell them to give us space or quit the parental sing song reflexes to get kids to smile. I have my ways that may not look like anyone else’s ways. They appreciate that I do it my way and are in to follow along.
They respect my pricing.
My pricing hasn’t changed much at all since 2007. There is a deep appreciation for quality over quantity among my customers. My clients do not haggle, nickel and dime, nor do they price shop exhaustively. They hire me for me and my craft that I have been honing for over a decade.
If you are looking for the insecure photographer that does not know their worth, you’re in the wrong place. The term “affordable” is relative and different for everyone. It is fine if one can not see the value or are unable to afford it. “Too expensive” is a personal perception. It is not a service providers job to accommodate everyone’s value scale. That is where burn out and abuse lives.
Low pressure sales.
They know their budget and purchase what they want without pressure from me. Many of my families save for months in order to come to me.
Wardrobe is not the focus.
This is not a fashion show. This is a heart show. However, matching like employees is a hard pass round these parts. The only props you’ll see these days are the stuffed bunnies and the personal keepsakes of little ones. For the love of all that is holy stop matching. It is the biggest personality killer out there. Coordinating severely is hot on the heels of matching. Wash and wear outfits a few times in order to feel like yourself.
Check out this wardrobe guide, that is basically a 1000 years old at this point, but still rings true.
I encourage individuality. Which means allowing others to wear what they wish. Flip flops, pre session cold one, favorite band graphic tee? Fine by me. This is a celebration and we want everyone happy. Show up in Chacos, it’s fine!
My family clients understand that I step away from images for a bit before I cull, edit, and deliver.
My peeps refrain from sending me multiple texts the next day to “see pics.” If I do manage it’s more of a treat than an expectation. Images need some breathing room. I spend a good bit of time choosing and crafting a personal story. Discretion is a skill, boundaries are healthy, and space is synergistic to the final product.
There are usually happy tears at some point in the process and knowing that I able to touch people’s lives in this way has been my greatest contribution to the world thus far.
If this resonates with you, let’s connect.